Some might call it the most versatile product in your makeup bag. Tubes are also an option they keep the product fresher longer, as the formula stays sealed and away from air, which can dry it out.The perfect eye shadow palette can do so much. You can also find options condensed into palettes-these have denser pigments. The majority of cream shadows are packaged in little pots or tubs, which usually signals a wetter formula. Many cream formulas also have some shimmer to them: Those flecks look more lit-from-within in a silky base than they do in a powder formula. Dry lids? Then go with a buttery pick to prevent flaking.

If your eyelids are oily, a matte option will be best for longer wear time. But in reality, you can find various options, from matte to high gloss. It seems counterintuitive that cream eyeshadows have a finish that’s anything other than, well, creamy. Swatch the product on your hand before applying it to your lid, and you’ll see how sheer or full coverage the product is. Cream formulas are malleable: You can blend them out for a diffused effect or pack on the product for more vibrancy. The denser the pigments, the deeper the color payoff. Cream shadows are prone to fading throughout the day, but Smashbox Always On Cream Eyeshadow has primer-like qualities that keep the pigments in place for hours. Revlon ColorStay Crème Eyeshadow is a budget-friendly gold standard choice it goes on sheer but builds up beautifully, and the shade range includes neutral metallics and pretty pastels like peach and lavender. The makeup artist-recommended formula outperforms other cream options because of its buttery texture, just-right shimmer, and smooth blendability. We have one clear winner, and it’s Charlotte Tilbury’s Eyes to Mesmerize.

Nordstrom mac eyeshadow palette